Setting up the source document

• Use template styles for every heading and paragraph

• Add alternative text for every image

• Use column and/or row headers for tables and add a caption or intro text

• Make sure links make sense out of context (no “click here”)

• Use short URLs; be considerate to screen reader users

Screen captures in this section from http://blogs.adobe.com/accessibility/assets/WordToPDFReferenceCard_v1.pdf